March, 2007
Horsemen's Pride Unveils PINK Jolly Ball
Pink Jolly Ball line expansion sales soar.

STREETSBORO, OH - Horsemen's Pride today unveiled the newest color extension for the popular Jolly Ball - Pink with a delicious Bubble Gum scent.

Due to high demand on the consumer side for colors that fit their lifestyles, this Bubble Gum pink ball was a natural choice for the consumer-oriented company.

This new color and scent combo comes on the heels of the recent decision to phase out the color Teal from the line.

The new balls will be available to ship after the middle of March. They are now taking orders.

For additional information, contact:
Jennifer Godwin
Marketing Manager
Horsemen's Pride Inc.
p: 800.232.7950
f: 330.626.5092
e: jen@jollypets.com
w: www.jollypets.com

October, 2006
Jolly Pets Adds Floating Flexible Jolly Flyer to Rubber Line
Jolly Flyer brings innovation to the fetch toy market.

STREETSBORO, OH - Jolly Pets unveiled the Jolly Pets Jolly Flyer this week - confidently
entering into the flying fetch toy market.

The key features of the Jolly Pets Jolly Flyer put canine oral health and consumer usability
at the fore front of its design. Specially contoured ridges gently clean teeth and massage
gums and make it easy to grip the disc for games in the park, on the lake, or just about
anywhere dogs can go.

As well as promoting healthy teeth and gums, Jolly Pets’ non-toxic secret recipe rubber
compound will not puncture, yet is velvety soft and keeps with the Jolly Pets tradition of
making extra-durable, long lasting dog toys.

The superb floatability of the Jolly Pets Jolly Flyer is another feature that makes it easy
to see why forecasting indicates these will be flying off the shelves.

“These rubber toys make a great addition to our line of already popular fetch and retrieval
toys,”said national sales manager, Ed Cebular.

Available in 7.5 and 9.5 inch sizes for any dog, and easy-to-spot bright orange and royal
blue colors.

Founded in 1994, Jolly Pet’s, Inc. is the nation’s fastest growing pet toy brand, with
distribution world-wide and a consumer-oriented quality standard that leaves its mark on
the entire brand. Jolly Pets’ portfolio includes: Tug’n’Toss, Romp’n’Roll, Push’n’Play,
Bounce’n’Play, Fun Balls,Teaser Ball Play Balls, and Zoo Balls; Also, Jolly Flyer Flying
Discs, Jolly Critter Rubber Chews,Jolly Critter II Squeaky Toys and Horse Toys. Jolly
Pets is headquartered in Streetsboro, Ohio.

For additional information, contact:
Jennifer Godwin
Marketing Manager
Jolly Pets Inc.
p: 800.232.7950
f: 330.626.5092
e: jen@jollypets.com
w: www.jollypets.com

October, 2006
Jolly Pets Upgrades Packaging to Increase Consumer Appeal, Brand Cohesion
Consumers find new designs attractive; increase appeal in market.

STREETSBORO, OH - Jolly Pets, a division of Horsemen’s Pride, Inc., have announced a
whole line packaging redesign for a brand that is one of the most name-recognized pet
toys in the industry. The redesign comes on the heels of impressive growth for FY2006
and is intended to encourage stronger consumer interest, clearly communicate brand
cohesion, and bring toy aesthetics to the forefront of the purchasing decision.

The packaging upgrade makes better use of Planogram space, allowing for optimal product
integration, ease of expansion into diversified lines, and promotion of visually interesting
anchor areas. The new label makes it easy for consumers to identify the proper toy for
their use, making dog size a key feature in choosing a toy size; also, an animated dog
illustrating one or more of the product uses, as well as easy-to-understand bulleted lists
on the back of each package highlighting the strongest selling points. “Loyal Jolly Pets
consumers will recognize our toys and embrace the new designs, while the new look and
price point will motivate first-time buyers to try the brand,” said Jolly Pets’ President,
Robert Miavitz.

Supporting the new look will be POP including a coordinating shelf talker, updated catalog
and sales literature, hexagonal dump bin and many other never-before-available POP.
“One of our goals is to make it easy for buyers to see how these convenient POP enhance
their lines. These POP are an easy addition to current product, make better use of display
space, and entice consumers with new designs,” stated Jennifer Godwin, marketing
manager at Jolly Pets.

Founded in 1994, Jolly Pet’s, Inc. is the nation’s fastest growing pet toy brand, with
distribution world-wide and a consumer-oriented quality standard that leaves its mark on
the entire brand. Jolly Pets’ portfolio includes: Tug’n’Toss, Romp’n’Roll, Push’n’Play,
Bounce’n’Play, Fun Balls, Teaser Ball Play Balls, and Zoo Balls; Also, Jolly Flyer Flying
Discs,Jolly Critter Rubber Chews, Jolly Critter II Squeaky Toys and Horse Toys. Jolly
Pets is headquartered in Streetsboro, Ohio.

For additional information, contact:
Jennifer Godwin
Marketing Manager
Jolly Pets Inc.
p: 800.232.7950
f: 330.626.5092
e: jen@jollypets.com
w: www.jollypets.com